Personal branding: how to overcome the fear and embrace the journey
In the ever-evolving world of business, the concept of personal branding has become increasingly essential for professionals across all industries. As Chief Marketing Officers (CMOs) invest more time and resources into developing their own brands, women executives are realizing the importance of articulating their skills and accomplishments to safeguard their brand equity and maintain marketability.
Account-Based Marketing Strategy for SMBs: Learning the ABCs of ABM
Years ago, I developed what I believed was an innovative sales prospecting and marketing approach by strategically targeting a small wish list of potential dream clients with a highly personalized campaign. I identified the top decision makers in those firms to receive a series of targeted, integrated marketing direct mail pieces and email communications that incorporated highly-focused, customized, and personalized messaging that addressed the client’s pain points, passions, and hobbies.
From Employees to Brand Ambassadors: Amplifying Your Brand Across Stakeholders
Agile Brand Guide
Branding is more than just a logo or a tagline – it’s the promise that you make to your customers about the value you offer and in the way you solve their challenges and meet their needs and desires. Not only does this help attract loyal customers, it can also attract top talent, boost company morale, and expand business opportunities.