Articles

In the ever-evolving world of business, the concept of personal branding has become increasingly essential for professionals across all industries. As Chief Marketing Officers (CMOs) invest more time and resources into developing their own brands, women executives are realizing the importance of articulating their skills and accomplishments to safeguard their brand equity and maintain marketability.

Years ago, I developed what I believed was an innovative sales prospecting and marketing approach by strategically targeting a small wish list of potential dream clients with a highly personalized campaign. I identified the top decision makers in those firms to receive a series of targeted, integrated marketing direct mail pieces and email communications that incorporated highly-focused, customized, and personalized messaging that addressed the client’s pain points, passions, and hobbies.